Joining us in EG’s first Bricks & Mortar of 2019 is someone who needs little introduction: Susan Freeman, partner at Mishcon de Reya.
Susan has amassed over 10,000 followers on Twitter and is active on other social media platforms including LinkedIn. Here, she gives her thoughts on how to make the most of the opportunities afforded by social media, how to build a contact base and the best ways to integrate social media activity into the working day.
She stresses the need to always act professionally, to avoid simply retweeting content and to comment on things that are interesting. She reflects on how being active on social media has ultimately led to business and how as a skill it can effectively be balanced to form part of an overall personal marketing plan.